The Facebook vs Apple war started over a week ago after Apple, the world’s most valuable company by market cap announced the new iOS 14 which will block Facebook and other advertisers from tracking a user’s activity.
In the name of Privacy, Apple will soon be making huge changes to settings on user’s iPhones which will fundamentally change mobile advertising on those devices if updated to the new coming iOS 14 updates.
On Wednesday 16 December 2020, Facebook ran newspaper Ads, published a new website, and ran several blogposts in retaliation against Apple arguing that Apple threatens the personalized ads that millions of small businesses rely on to find and reach customers.
Facebook, the Social Media giant has been running both print and digital Ads in The Wall Street Journal, New York Times, and Washington Post that say: “We’re standing up to Apple for small businesses everywhere.”
The Mark Zuckerberg led company in its blog post argued that the new rules being introduced by Apple are not really about privacy but rather “about profit, not privacy,” as it believes that Apple is behaving anti-competitively by using control of the App Store in a way that benefits its bottom line at the expense of developers and small businesses.
Facebook, in its Ads also said,”Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend,”. The Ads also went on to clarify that even though the new changes will affect large companies like Facebook itself, the effects will be more devastating to small businesses globally.
Facebook has been very vocal about the changes being made by Apple since it was announced in June 2020 accusing Apple of turning a free ad-supported internet into a world of paid Apps where Apple takes a 30% cut while suppressing small businesses’ ability to run personalized Ads.