Consumers are putting pressure on DStv to cut its prices, as its SuperSport channels are currently not showing any live sports.
Many users are subscribed to DStv, particularly DStv Premium, because it offers excellent sports coverage through SuperSport.
The coronavirus pandemic has shut down the world’s biggest sporting events, however, leaving sports broadcasters with little fresh content to provide to their viewers.
DStv customers have turned to Twitter to vent their frustrations at having to pay their full subscription prices despite no live sports on SuperSport.
As of noon on Thursday, #DstvMustFall was trending in South Africa on Twitter – with over 24,000 tweets on the topic.
Adding fuel to the fire was the fact that DStv implemented price increases in the first week of April – during the national lockdown.
The monthly fees for Premium, Compact Plus, and Family subscribers went up.
As DStv’s SuperSport channels are a major selling point for the broadcaster, the lack of live sports will leave many viewers frustrated.
DStv’s parent company MultiChoice has the rights to broadcast many local and international sporting events, including live soccer, rugby, cricket and tennis matches.
Popular sports such as motor racing, boxing, cycling, and athletics are also shown on DStv.
Although it does not disclose the cost of these rights, a report by Mail Online provided an indication of MultiChoice’s substantial investment.
In 2015, the publication reported that MultiChoice paid around R6 billion for the rights to broadcast the English Premier League from 2016 to 2019.
It also outbid the SABC for the rights to broadcast PSL games for five years from 2007, which cost R1.6 billion. In 2011, this deal was renewed for another five years at a cost of over R2 billion.
These rights are essential for financing sporting events, clubs, and organisations.